Can healthier soil save farms and revolutionize agriculture? In this episode of The Building Texas Show, we dive into the fascinating story of MedinaAg, a multi-generational business in Hondo, Texas, that’s reshaping the future of farming.Andrew Franke, the driving force behind MedinaAg, shares how microbial soil solutions are helping farmers increase yields, conserve resources, and stay profitable—even in tough conditions. From cutting-edge technology to preserving local agriculture, this episode is packed with insights every farmer, entrepreneur, and sustainability enthusiast needs to hear! What You’ll Learn:✅ How Medina Ag’s biological farming solutions improve soil health✅ Why their products are used nationwide ✅ The hidden problem with chemical fertilizers—and the alternative that works✅ How MedinaAg went from family farm to industry leader✅ Why efficiency & automation are critical in modern agriculture Don’t forget to LIKE & SUBSCRIBE for more inspiring stories from Texas' top innovators! Will you be attending the YTexas Innovation Summit in September 2025? Join us there!#Farming #Agriculture #Sustainability #SoilHealth #MedinaAg #TexasBusiness #hondoeconomicdevelopment #dirt #TexasInnovation #YTexas #singingwatervineyards