Recession redemption

An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. Rakuten Advertising's MD International, Rakhee Jogia, explains the opportunities that marketers can grab in a recession and why affiliate marketing is resilient, reliable and low risk. With 1 billion people predicted to be in the creator economy by 2026, we also talk about making noise when it matters, Rishi Sunak's new job, and wellbeing in the metaverse. Plus, how do you think Rakhee fares at this week's Resell Me A Pen challenge...? Hosted by Lucy Shelley, Reporter at PMW. Recorded by Aidan Lyons and edited by Lindsay Riley from Rethink Audio. Hosted on Acast. See acast.com/privacy for more information.