In this episode of The Backstory on Marketing and AI, we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before content goes live. Discover how digital twins of search engines reveal exactly what content needs to succeed.We also discuss how generative AI is reshaping user journeys and shifting search behavior toward answer-driven experiences. This episode explains why brands must rethink their discovery strategies, long-tail content, and authoritative statements across the web.Key topics include:• Predictive SEO and ranking simulations• AI’s impact on search and discovery• The role of authoritative statements• Why organic search still drives massive value• How AI affects attribution and media decisions• Preparing content for LLM-based answer engines• Category entry points and PR relevanceWhether you are a marketer, strategist, or business leader, this episode provides a clear roadmap for navigating the future of AI and Marketing.