Top 5 Mistakes in Architecture Marketing with Ayo AbbasIn this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with social media innovations. Ayo shares her career journey from construction PR to becoming an award-winning marketing consultant. The conversation also touches on the value of client relationships and the importance of sticking with marketing strategies for the long haul. Ayo offers advice for those looking to enter the field and emphasizes the necessity of treating marketing as a strategic business function rather than a task for a single 'marketing unicorn.'00:00 Introduction and Setting the Scene00:27 Meet Ayo Abbas: Marketing Expert02:54 Defining Marketing and Its Importance04:01 Common Marketing Mistakes in Architecture05:27 The Role of Visuals in Marketing10:23 Strategic Marketing vs. The Coloring Department14:43 Keeping Up with Social Media Innovations25:29 Defining Community in the Digital Age26:45 Top Marketing Mistakes: Giving Up Too Soon28:19 The Importance of Consistency in Marketing35:00 The Myth of the Marketing Unicorn39:10 Career Insights: From Construction PR to Marketing40:50 Client Relationships and Personal Branding47:31 Marketing Consultant Services and Podcasting50:55 Conclusion and Final Thoughts____ The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level Find out more at https://www.architecturesocial.com