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Modern Marketing Innovations for the Cinema

Alchemy

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Episode  ·  23:48  ·  Aug 8, 2023

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Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.

23m 48s  ·  Aug 8, 2023

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