https://www.facebook.com/share/p/e9PghHbdGqjAYgZQ/ Join Jason Littrell, an expert in beverage brand sales and marketing, as he dives into the importance of branding your cocktail menu effectively. Discover key strategies to make your business more discoverable and appealing to customers. The importance of framing cocktail menu items in familiar terms. How customer searches influence business discoverability. The role of reviews and Google Business Profiles in attracting customers. The relationship between cocktail names and customer satisfaction. Practical advice for improving the visibility of your bar or restaurant. "Controversial Take on Tequila Drinks: 'Every if you have a tequila drink on your menu, it's a margarita.'" — Jason Littrell [00:00:11 → 00:00:15] Why You Should Name Your Cocktails After Popular Drinks: "If you are not representing a drink in the frame of something that the guest already knows, like a margarita for instance, then, when they go to look for the thing that they know, they're not gonna find you." — Jason Littrell [00:00:32 → 00:00:44] ### How Menu Descriptions Drive Online Searches: "And then when people the next person looks for Margarita, it's gonna say Margarita near me. And then it's gonna populate in, it's gonna populate in that search." — Jason Littrell [00:01:52 → 00:02:00] When the Buzz Fades: "This is what happens when the word-of-mouth fades. This is what happens when you're not cool and new anymore. There's no more press." — Jason Littrell [00:02:03 → 00:02:10] **How Google Affects Business Visibility**: "Google is in the relevance business. So if they don't serve you what the something that they think that you want based on your search terms, which, you know, may or may not show up in your Google Business Profile or your res or your reviews, then you're leaving a lot on the table." — Jason Littrell [00:02:42 → 00:02:59] Why Bars Should Optimize Their Google Business Profile: "But because of the heinous and miserable failure rate of bars, like, why not make yourself more discoverable?" — Jason Littrell [00:03:31 → 00:03:36] Viral Life Advice: "You're only new once and you're not gonna be cool forever. So I would just say that this is kind of a hack and, you know, do it or don't do it. But do it." — Jason Littrell [00:03:46 → 00:03:54] hospitality, strategy, Jason Littrell, tequila drink, margarita, Facebook post, creativity, guest satisfaction, consumer psychology, Google search, beverage marketing, bar discoverability, business strategy, Lower East Side, Manhattan, drinks menu, Google Business Profile, restaurant reviews, cocktails, tequila, management consultant, Kinetic Management Systems, bar marketing solutions, brand sales solutions, staff engagement solutions.