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Landing Founder & CEO Bill Smith

CEO.com | Dispatches from the frontiers of leadership

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Episode  ·  28:18  ·  Sep 9, 2025

About

In this episode of the CEO Podcast, we sit down with Bill Smith, the founder and CEO of Landing, the leading network for flexible lease apartments. Bill shares his incredible journey from growing up in an entrepreneurial family to dropping out of high school at 16, starting multiple businesses, and eventually founding Landing.Bill discusses the challenges and triumphs he faced while building his companies, including the pivotal moments at Shipt and Landing. He also delves into the importance of unit economics, the impact of AI on business operations, and the significance of maintaining a consistent customer experience.Timestamps:00:00 - Introduction00:16 - Bill's entrepreneurial journey01:16 - Founding Landing and the inspiration behind it02:04 - The tech and business community in Birmingham03:30 - Lessons from Shipt applied to Landing04:46 - The impact of COVID-19 on Landing's business model06:12 - Target market and consumer needs07:13 - A day in the life of a CEO08:46 - The role of AI in business operations10:44 - Reading recommendations11:22 - Recruiting and maintaining company culture14:34 - Competitors and market positioning17:22 - Funding the business and building relationships20:10 - Market outlook and economic cycles22:19 - Thoughts on the AI bubble24:29 - Ensuring consistency in customer experience26:19 - The importance of giving and receiving chances

28m 18s  ·  Sep 9, 2025

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