Today’s guest is Joe Macleod – designer, founder and author, former Head of Design at the award-winning digital product studio Ustwo, which brought the world the hit Monument Valley game.At ustwo, Joe helped build a globally awarded team, working with the world’s favourite brands on the most pioneering of products but he now focuses his energy on product endings and improving that experience for consumers and has written two books on the subjects – Ends and Endineering which we discuss in today’s episode.I have wanted to have Joe on the podcast for years now, after the first time I heard him talking about this concept of endings and how overlooked they are. In this conversation, we look at our rich history with endings starting with religion moving through to the plague, the industrial revolution, our over zealous consumerism and even cancel culture.It seemed fitting to end 2023 with this episode for obvious reasons but I really enjoyed this conversation and think you will too. Joe on Twitter / LinkedIn / Ends site / Instagram / Endineering for Businesses websiteDanielle Twitter / Instagram / Substack Newsletter / YouTube---------------Below are some links to Joe's courses and books including special 25% discount codes for Danielle Newnham Podcast listeners!Course here Starts 30th Jan 2024Discount Code: 25offendscohortBOOKSThe Endineering book on AmazonEndineering eBookDiscount code: RN25WEnds book on AmazonEnds eBookDiscount code: EB55V