Jessie Paul - CEO, Paul Writer (Former CMO, Wipro)
The Great Indian Marketing Show
Episode · 1 Play
Episode · 1 Play · 51:16 · Nov 30, 2020
About
Jessie Paul is a marketing strategist and CEO of Paul Writer, a marketing advisory firm, and previously CMO of Wipro Technologies. In this episode, Jessie reveals her framework for how brands should pick causes; secrets to a great CEO-CMO equation, and outlines how marketing should be held accountable.
51m 16s · Nov 30, 2020
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