[JAM SESSION] The Time We Realized We Had to Shift Our Niche

No matter how you pronounce the word “niche”, the feelings, questions and worries that come up when you are shifting yours are real, and our guests today are here to talk about it (along with what they’ve learned about themselves, their business and the simplicity niching down provides). We’ll talk about: How to know when it’s time to shift All the shifts Martha and Kia went through in their businesses Releasing your zone of excellence and really embracing your zone of genius The importance of being consistent with your key message The aftermath of leaning into a niche About Kia Kia Young is a Digital Marketing & Social Strategist, Community Builder, No-nonsense Advocate. She spends her days helping online business owners go beyond social — designing timeless marketing strategies that communicates a deeply resonating message to your "Perfect Ten Dream Client". IG: https://www.instagram.com/kiaknowssocial/?hl=en (@kiaknowssocial ) Website: http://kiayoung.com/ (http://kiayoung.com/)  Opt-In: https://www.facebook.com/groups/theshiftmarketingmessages (https://www.facebook.com/groups/theshiftmarketingmessages) About Martha Martha Cristina is a luxury brand strategist for seasoned coaches, consultants, and service providers that want to build magnetic brands. She loves helping founders get clear on why they do what they do and what makes them so unique so they can build powerful brands that stand out from the competition, honor their work, and showcase their brilliance. IG: https://www.instagram.com/marthacristina/?hl=en (@marthacristina) Website: http://marthagarza.com (http://marthagarza.com)  Where to connect with Jess: IG: https://www.instagram.com/freedomdrivensuccess/?hl=en (@freedomdrivensucess)  Website: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com) Get your Free Scale Beyond 1:1 Training: https://freedomdrivensuccess.com/ (freedomdrivensuccess.com/class) Get your free Evergreen with Ease Revenue Calculator: https://freedomdrivensuccess.com/launch-planning/ (freedomdrivensuccess.com/calculator) A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production Mentioned in this episode: Apply for The Collective here! Are you ready to step into a scaleable business model that generates consistent results and revenue? The waitlist for the July Collective is open, and the price will be going up soon! https://freedom-driven-success.captivate.fm/may-collective (Apply for The Collective!)