Is TikTok LinkedIn For Artists? How Consumer Evolution Forced Musicians to Adapt

Cassie Petrey is the co-founder and CEO of CrowdSurf, a music management firm that has worked with Britney Spears, Camila Cabello, Backstreet Boys, and many more. Cassie is an avid speaker and has spoken at SXSW and Forbes' 30/50 summit in Abu Dhabi. She has also seen the Backstreet Boys more than 200 times in concert! In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.Substack: https://lennoncihak.substack.com/Discord: https://discord.gg/CRTcYRDGqf27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heardConnect with Lennon:Website: https://www.lennoncihak.comInstagram: https://www.instagram.com/lennoncihak/TikTok: https://www.tiktok.com/@lennoncihakTwitter: https://twitter.com/LennonCihakLinkedIn: https://www.linkedin.com/in/lennoncihak/YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtwGuest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2Connect with Cassie Petrey and CrowdSurf:LinkedIn: https://www.linkedin.com/company/crowd-surf/Website: https://crowdsurf.net/careers.htmlInstagram: https://www.instagram.com/cassiepetrey/Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.