INSTAGRAM, INFLUENCERS, AND INFLUENCE w Sakshi Mehrotra | Sit with Sid #35

Start your journey towards a better headspace here: https://www.mentep.com Sakshi is an Instagram creator and a social media marketer. In this episode, Sid and Sakshi talk about how people are very quick to judge influencers and attribute malice to them. They also go on to discuss what it's needed to be a successful creator on any platform. A discussion takes place on the topic of "influencers", their influence and headspace. They also talk about moderate concepts such as trends, toxicity, and money in the world of Instagram. 00:00 ad 00:55 Intro 01:09 People expect a lot from influencers 06:46 People just want to signal virtue 09:01 Working as a SMM for a corporate vs personal brand 14:15 People are afraid of making mistakes 16:15 Allahabadi vibing 18:29 Building in Public 20:55 When did Sakshi start 22:18 Making not-so comfortable content 25:11 Content creation is a hustle 29:05 Trends made it easy to create content 30:35 Showing up everyday 31:53 Breaks are important 32:45 Instagram is toxic(especially for female creators) 34:56 Growing a thick skin 36:30 Running after numbers 44:04 Feeling like quitting 45:04 Instagram made it easy to create content 49:15 No one takes influencers seriously 55:45 Don't trash creators 57:38 Don't take yourself seriously 58:10 Sponsorships and ethics 01:01:19 Closing notes Connect with Sakshi Instagram: https://www.instagram.com/sakshimehrotraa/ Connect with Siddhansh Agrawal Instagram: https://www.instagram.com/sidsbrainwork/ Twitter: https://twitter.com/sidsbrainwork LinkedIn: https://www.linkedin.com/in/siddhansh-agrawal-6b95231b8/ Facebook: (who tf uses it now) Mentep: https://www.mentep.com Mentep Mentep is an online platform for people facing mental health issues to get help, no matter how remote they are. Qualified and experienced professional therapists are available on the go. Being an online platform solves the logistical problems of “going to a therapist” and is also reasonably priced because of the same. It's also really easy to get an appointment booked, takes no more than 2 minutes. Despite being a toddler in health-tech startups, Mentep has gathered prominent people's trust, including established psychiatrists, social workers, and startup consultants. Internships -- Drop a line at siddhanshhpdl@gmail.com We are constantly looking to hire new talent. Come with whatever you have, we’ll find an opportunity for you. -- Watch clips from this podcast on our Instagram: https://www.instagram.com/sit.with.sid/ Subscribe: https://www.youtube.com/channel/UCHP7xyupgiJ_zgqRduSWRKQ