In this episode, I'm sharing one major thing I am not doing next year and why, and how you can assess if maybe you need to stop wasting time on this one thing too! In October, I posted this on social media:  "Rather than spending any time throwing together a last minute Halloween offer today, which would be irrelevant by tomorrow, I spent my precious, limited work time today putting together a digital product and all new ad campaigns that will literally make sales 24/7, 365 days/yr when we publish them tomorrow ‍♀️ There are people who *say* things like "work smarter not harder!" to be cute, and then there are people who actually act accordingly " Today, I'm breaking down something that I did not find worthwhile in 2024 and won't be doing next year, and how I would approach seasonal sales to make it fun and easy for you. You're better off spending the time you would put into a one-time-use promotion into an evergreen funnel that will serve you every day for years to come! ➡️ Read the full blog post here In this episode: The one thing I won't be doing in 2025 and why The difference between a simple flash sale + a whole custom promotion How Black Friday solidified my decision on this Why "one-time-use" activities and promotions aren't the highest ROI How this applies to my content strategy in 2025 Why I'd rather spend 3 days building an evergreen offer + funnel + ad campaign than a "once a year" sale How to assess the highest ROI and most profitable best use of your time projects in your business In this episode I mention Map Your Model, which you can find at mariahcoz.com/model I mention the free masterclass at mariahcoz.com/profit - highly recommended! You can get my flash sale templates at mariahcoz.com/flash  Resources + Links: Visit the site - www.mariahcoz.com  Shop - www.mariahcoz.com/shop  Blog - www.mariahcoz.com/blog   The Newsletter - www.mariahcoz.com/join