Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding! Listen to the podcast to learn about:-04:00 - How Epigamia played big07 :20 - Coca Cola and Pepsi's competition15:00 - What-Why-When framework23:00 - The Deprivation technique Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.