“Paper Boat’s journey from a nostalgia beverage brand to a marketing phenomenon is a testament to the power of strategic storytelling, innovation and a deep understanding of consumer sentiments.” - Malay DamaniaEver thought about how we all hoard a deep emotional connection with the flavors and tastes that we have experienced in yester years? It's fascinating how an image, a little bite or a simple sip can take you on a journey down the memory lane, isn't it? This episode gives you an insight into how the massively successful Indian home grown brand, Paper Boat, capitalized on this powerful sense of nostalgia. Join Malay Damania as he: Dissects the digital and community strategies that built the brandUnique marketing hacks Paper Boat leveragedDecodes the strategic genius of the Founders Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj BiyaniWhat made Paper Boat emerge as a market-disruptorThe role packaging played in the success of the brandMalay also touches upon the challenges the company faced and how they adapted to overcome them. This is a great business case study that can help you understand how to not only attract consumers but also retained their loyalty. How not to be a mere product but a a part of your consumers lifestyle.Buy Malay’s book - Business Champ on AmazonMalay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with MalayConnect with Malay at:Website - www.malaydamania.comLinkedin - https://www.linkedin.com/in/malay-damania-23285717Instagram - https://www.instagram.com/malaydamania/