The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.Sources:  Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247 Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013 Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22 Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38 White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14 https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian https://www.newspapers.com/image/774030598/ https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer https://www.youtube.com/watch?v=JvBtfeUDz_8 https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/ https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263 https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/ https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3 https://www.marketingweek.com/patagonia-purpose-of-purpose/ https://soundcloud.com/inside-marketing https://phvntom.com/mark-rits  Hosted on Acast. See acast.com/privacy for more information.