Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on! Listen to the podcast to learn about:-➡️ Why are light buyers important?➡️ Price promotions don’t get you new consumers➡️ Loyalty programs have weak effect on loyalty➡️ Why advertising need not be persuasiveClick here to read the text version of the episode.Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.