Fractional CMOs and The Evolution of Marketing Leadership

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world! Episode HighlightsWhy "hunter vs. farmer" copywriting is the key to marketing successHow fractional CMOs are disrupting traditional marketing leadershipThe psychology behind attention-grabbing first impressionsWhy specialization beats generalization in today's market You'll DiscoverProven frameworks for crafting irresistible first-contact materialsStrategic advantages of fractional marketing leadershipHow to command premium rates through specialized expertiseThe exact formula for B2B SaaS and fintech marketing successPerfect forCEOs seeking innovative marketing leadership solutionsMarketing leaders exploring fractional career pathsCopywriters looking to specialize and increase their valueFounders ready to scale their marketing impact Key TakeawaysMaster the art of attention-grabbing copy that convertsLearn why smart companies choose fractional CMOsDiscover how to position yourself as a premium service providerUnderstand the future of marketing leadershipGuest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape.This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win.️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters."Ready to transform your marketing strategy and leadership approach?Connect with GUEST Dean Waye: www.WinstonWrites.comHOST Barbara Rozgonyi: www.BarbaraRozgonyi.com#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategySubscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.Welcome to Brighter Presence! I'm Barbara Rozgonyi, and I'm so glad you're here.What you'll get:Practical AI, PR, and marketing strategies to build visibility, credibility, influence, and trust.Who it's for:Leaders, executives, entrepreneurs, CMOs, keynote speakers, associations, and thought leaders ready to show up and stand out.What it's about:Exploring where AI, public relations, marketing, leadership, storytelling, and authentic human connection meet, and what that means for the future of business and leadership.Your host:Barbara Rozgonyi, The Visibility Architect™, keynote speaker, founder of Brighter Presence™ (formerly Growing Social Now), CoryWest Media, and WIRED PR Works, Fractional CMO, marketing and PR strategist, author, and photographer. I work with leaders who want to build trust, influence, and a brighter presence in an AI-powered world.Need a keynote speaker or visibility strategist for your next event? Visit BarbaraRozgonyi.com.Thanks for listening. I can't wait to continue the conversation with you.BarbaraRozgonyi.com | LinkedIn: Barbara Rozgonyi | Newsletter + Podcast: Brighter Presence