Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors. SHOW NOTES: KPI Calculations Total Revenue - Total of Sales across all of your Sales Channels Net Revenue (Gain or Loss) - Total Revenue - Total Expenses AOV (Average Order Value) - Total Revenue / Number of Transactions Conversion Rate - Number of Transactions / Number of Visitors MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend  ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign) CAC (Customer Acquisition Cost) - Expenses / Number of New Customers The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker