How Estée Lauder transformed the cosmetic industry and built an empire:Estée Lauder built a cosmetics empire not by inventing perfume, but by reimagining how it was sold—transforming fragrance from a luxury gift women waited to receive into an everyday self-care product they bought for themselves.Follow & Subscribe:Newsletter: https://www.onepercent.live/subscribe WhatsApp: ⁠⁠https://bit.ly/TOP_WA2 ⁠⁠ YouTube: ⁠⁠https://bit.ly/TOP_YouTubeVideosPritish Sanyal: https://www.linkedin.com/in/pritishsanyal/