EP8 Video Marketing For Healthcare Professionals with Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN

How Healthcare Professionals Are Using Video for Awareness In this week's episode, Tamara Thompson talks about how healthcare professionals are using video for awareness, together with her special guest, Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN. Melissa Batchelor earned her Master of Science in Nursing as a Family Nurse Practitioner (FNP) from the University of North Carolina Wilmington (UNCW) School of Nursing (SON) in 2000. She enjoyed working with the complex medical needs older adults experienced more than any other population, so after graduation, she started working with a geriatric practice in Wilmington, North Carolina. She worked full-time for five years as FNP in geriatric primary care across many long-term care settings (skilled nursing homes, assisted living, home, and office visits). She transitioned into academic nursing in 2005, joining the faculty at UNCW SON as a lecturer. She has maintained her clinical practice and board certification, while her primary roles have been as a Nurse Scientist and Nurse Educator. Part One of 'How Healthcare Professionals Are Using Video for Awareness' Lately, a lot of nurses are utilizing Ted Talks and social media to communicate a message of how important it is to stay home and stay safe during this time since they are the ones who are mostly exposed to the coronavirus. Considering that we're losing so many lives due to the COVID-19, people should take things seriously within the media. But unfortunately, some don't understand the importance of social distancing to help prevent the virus spread, how to use a mask properly, how to put gloves on, and many people don't have any knowledge when it comes to national infectious disease emergency plans. And that's where the nurses and health care professionals need to step up and share more valuable information and awareness.  The US has the largest segment of the healthcare workforce. If they can utilize social media and use their influence, they can pass on accurate information and continue to reinforce the essential messages from the CDC. You have to be kind of a self-directed learner to educate yourself about what you don't understand. Part Two of 'How Healthcare Professionals Are Using Video for Awareness' There's an excellent opportunity for leaders in the health care industry to use more PR to reach out to more of the news stations. The news stations are still looking for different creative stories of people that have good lighting within their own space, and the journalists are reporting from home. This particular war is a war of inaction, which is the part the public doesn't understand. And in this situation, the way to take control of it is not to go out. That's the hardest part that people are struggling with. This is a war, but it's not a warlike 1917. This is like a war within our own country, but also within multiple countries at this point.  Hopefully, more health care providers continue to put themselves out there in the media, podcasts, and videos just to spread more awareness because people are looking for leadership as well as education. How To Connect With Melissa Batchelor, PhD, RN, FNP, FGSA, FAAN https://melissabphd.com/ https://melissabphd.com/podcastblog/ https://www.youtube.com/channel/UCs8oeiZlJGQJzTE6Yan4hXw Next Steps: Are you ready to establish your authority with video marketing? Broadcast Your Authority has a reliable and cohesive team that drives results, and return of investment for your business. Have your audience bringing on your content like it's Netflix on a Saturday night. http://broadcastyourauthority.com