EP27: How to Build a Community Online with TikTok Influencer, Maayan Gordon

How to Build a Community Online with TikTok Influencer, Maayan Gordon   On the Video Marketing for Business podcast, I teach the essence of video marketing and the opportunity it presents to connect with your audience more effectively and globally. In this week's episode, we are joined by Maayan Gordon who found huge success on TikTok and Linkedin.   Maayan Gordon has been in digital marketing for 10+ years now. She dropped out of college to do copywriting full time and started her first business 2K Diffuser Beads, sold a smoking accessory both B2C and B2B with great success through social media marketing. After that, Maayan successfully ran a graphic design and sticker printing business before starting a glassblowing business which she's now been running for the past 5 years.   Growing her TikTok following to more than 2 million followers and LinkedIn to more than 30,000 in less than a year. In her newest venture, she teamed with Jesse Johnson to form Champion Empire. The goal is to EMPOWER and EQUIP people from all over the globe to be leaders in the business community.   Business is about building community, it's about serving people. Communities serve people best, which means that even if you can serve someone by yourself, a community can offer more support and resources generally.    It's amazing how sharing your passion to the community creates such a positive impact. As for Gordon, glassblowing is a great platform to showcase her love for art, which eventually got discovered through TikTok.    Stay tuned for the full story!   Here are the key areas we covered in this episode:    ☑️ How Gordon's TikTok journey started. Instead of just building a brand around her business, she ended up building brands around herself, which was never the intention. Make sure you don't miss the exciting backstory.   ☑️ How Gordon got invited to join TikTok Learning Fund and TikTok Learning Creative Program. (She also talks about TikTok verification criteria and why some users with million followers aren't yet verified!)   ☑️ Tamara's experience on YouTube, where she experienced an explosive growth that led her to direct more documentary films, won many awards, and film festivals were sold-out all-over Seattle and California!    ☑️ LinkedIn is Gordon's analysis platform. It's the place where she likes to establish authority by sharing her insights, opinions, and analysis like a science lab. How is the content strategy different for TikTok?   ☑️ Hear Gordon's story about whole glassblowing trade shows, organizing more intimate and exclusive parties, building good memories around unique experiences, and how social media changed her life. It's a roller coaster ride!   ☑️ Top reasons why TikTok isn't working for you and practical steps you can take to be successful in this digital platform. People get confused because they think social media is a numbers game when it's a people game.   ☑️ Almost every business is starting to realize that they need to make content even if, traditionally, their industry doesn't market that way. See how Gordon's perspective changed when it comes to "relationships.    ☑️ Top LinkedIn strategies so you can attract people to connect with you, such as posting a valuable comment on someone else's post and many more tips you haven't heard elsewhere. It's time to level up your LinkedIn content!   CONNECT WITH MAAYAN GORDON   TikTok: 2.2 Million (@worldofglass) Instagram: 38K (@maayangordonmedia) YouTube: 800 subs - https://www.youtube.com/user/maayangordon   Company website: maayangordonmedia.com   OR, you can also email her at maayan@championempire.net to set up a phone call or zoom intro meeting.    STAY TUNED FOR MORE "VIDEO MARKETING FOR BUSINESS" EPISODES!   Watch the full version on YouTube: https://bit.ly/319tUHA   Or listen wherever you get podcasts! You can also subscribe and listen here: https://apple.co/33biW75.   Loved this episode? Head on over to my Facebook page so we can stay connected. I share video marketing for business content weekly for entrepreneurs, coaches, consultants, and marketers in our digital space. Let's have your audience binging on your content like it's Netflix on a Saturday night! https://bit.ly/339gdv3