EP 162: Why Builders Struggle With Sales

In this episode, Mick Hawes is joined by Rebekah Tucker, CEO of Sandler Training Australia & New Zealand, to unpack why sales feels so difficult for builders — and why it's rarely about price, confidence, or closing techniques. This conversation explores a powerful shift: builders don't struggle with sales because they lack skill, but because they've been taught to pitch instead of listen. Rebekah explains how buyer psychology, trust, and better questions lead to calmer conversations, less price resistance, and better-fit clients. Connect with Rebekah Tucker: Website: https://sandler.com/ Facebook: https://www.facebook.com/sandlertraining/ Instagram: https://www.instagram.com/sandlertraining/ Twitter: https://x.com/SandlerTraining Youtube: https://www.youtube.com/sandlerworldwide  Watch the full episode: https://youtu.be/hbNVIboC05M Subscribe: https://www.youtube.com/@TheToolShedPodcast  Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/  Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.