"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs?
What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both consumers and humans in general?
How do products and brands manipulate emotions to influence us, given your perspective coming from the 'dark side,' and shed light on the tactics used to emotionally manipulate and nudge consumers?
How does the illusion of choice impact decision-making, and how do businesses and marketers across various sectors use this manipulation to guide outcomes in their favour?
What is the concept of "trigger stacking," and how does it magnify the impact of emotions?
How can comedy and humour effectively dismantle manipulated narratives and combat misinformation?
Patrick Fagan answers the above questions and gives us a peek into his new book 'Free Your Mind' . Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker.
Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration.
In this podcast Patrick Fagan talks about his book 'Free Your Mind,' co-authored with Laura Dodsworth. The book reveals the hidden tactics used by manipulators, from advertisers to politicians, and arm you with expert insights to defend your mental freedom.
Patrick's book on Amazon : https://www.amazon.in/Free-Your-Mind-manipulation-resist-ebook/dp/B0BHYFC5PV
Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/
Patrick's Website -https://www.patrickfagan.co.uk/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at firstname.lastname@example.org
00:00 Preview & Introduction to Patrick Fagan
02:30 Free Your Mind : Book's Fundamental Idea
04:37 Nudge-ification of Society & Marketing
05:12 Book for Consumers as well as Marketers
06:58 Artful Choreography Over Truth
09:45 Building Immunity to Manipulation
19:13 Trigger Stacking, Fear as a Manipulation Tool
28:30 Role of Humour in Countering Manipulation
31:27 Demanding Transparency from Institutions
32:54 Filtering & Using Text Based Sources for Critical Thinking
35:58 Distinguishing Between Influence and Manipulation
40:00 Power Of Incrementalism & Metaverse
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#MindControl #BehavioralScience #MarketingTactics #ConsumerAwareness
#MediaManipulation #SocialInfluence #MediaLiteracy #Psychology #BehavioralPsychology #EthicalMarketing
#DataPrivacyMatters #PsychologicalPersuasion #BrandEthic #freeyourmind #peterfagan