Editorial Commerce, Algorithms, and Consumer Trends with the New York Post's Barret Wertz

Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.Key Takeaways:- How a sense of style can help you with personal branding- The current state of the retail economy - Navigating Google's tricky algorithmsEpisode Timeline:0:00Introduction to Barrett Wertz2:30How can the average guy develop a sense of style?4:00 How creating a personal style helps your brand5:30 Creating commerce content at the New York Post9:00Choosing which products the Post highlights11:30 Comparing and contrasting different products12:30 What's the secret to a great gift guide16:30How to manage a writing team20:45How to understand Google from an Editorial perspective23:55 Content used to be based on merit24:30What does Barret's work tell him about today's economy?This episode’s guest:• Barret Wertz on LinkedIn • The New York Post on Instagram• The New York Post on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.