In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?Sources:https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.phphttps://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/https://www.nytimes.com/2008/05/24/business/24money.htmlhttps://en.wikipedia.org/wiki/Todd_Davis_(businessman) Hosted on Acast. See acast.com/privacy for more information.