This week’s episode explores one of the most pressing challenges early-stage startups face: competing against well-funded incumbents. We cover how startups can beat giants by focusing on niche markets, iterating fast, building emotional brands, and providing world-class customer experiences. This is the ultimate guide for founders navigating a David vs. Goliath scenario. Whether you’re bootstrapping or just closed your seed round, these tactics will give you the edge. A friendly heads up - this episode is our season closer before we take a pod break for the summer. Thanks for listening and enjoy your summer - we’ll be back from a new studio, recharged and ready to roll.⏱️ Chapter Markers00:00 – Intro and Summer Break Announcement01:00 – Why Competing with Big Players is Tough But Doable02:30 – Foundational Assumptions Before Competing04:00 – Strategy #1: Own Your Niche06:00 – Strategy #2: Move Fast and Iterate Faster08:30 – Strategy #3: Build a Brand People Want to Root For10:00 – Emotional Branding Examples: Slack, Duolingo, Superhuman12:00 – Strategy #4: Win on Customer Experience13:30 – Recap of the Underdog Playbook14:00 – Final Thoughts and Farewell Until After SummerLinksInterplay: Website, LinkedIn, TwitterBook: The Fundraising RulesMPD: LinkedIn, Twitter