Dashboard: A Different Way to Buy Marketing

Hiring a full-time marketing team isn’t realistic for a lot of small businesses—but doing nothing may not be an option either. This week, Johnathan Grzybowski explains how Penji, the platform he co-founded, offers a different path: subscription-based access to vetted creatives matched to your specific needs.We talk about how that model actually works in practice, where it fits (and doesn’t) for small businesses, and how Penji manages the tension between competing with—and supporting—traditional agencies. Plus: we talk about what happens to a business like Penji as AI reshapes creative work and why Johnathan believes there’s ultimately only one marketing metric that matters: revenue.