Brands are not just for companies. A personal brand is as an important key to your own individual success. When identified, your personal brand clearly and consistently defines, expresses, and communicates who you are, how you are unique, your goals and accomplishments. A personal brand is more than just what you do or how your website, logo or business cards are designed. It is you—very uniquely you. It allows you to distinguish yourself from everyone else: what is unique about who you are and what you do and the experience and expertise you bring.Your brand is about making yourself known for your skills and talents andwhat you stand for.