The International Cultural Centre in Kraków specialises in the culture and heritage of Central Europe and grounds its activities of public diplomacy, research, education and communication on dialogue with partners from all countries of the region.The ICC was founded in 1991 by Professor Jacek Purchla who ran the institution for 27 years and built its unrivaled international recognition. We meet him and the current director Agata Wąsowska-Pawlik to talk about the knowledge of the region of Central Europe, changing approach towards Central European heritage, raising awareness of the value of cultural heritage and the meaning of being member of Europa Nostra.Hosted by Katarzyna Jagodzińska and John Beauchamp.