ABOUT THE GUEST(S)With a decade of experience as an author, speaker, coach, and trainer, Carole Mahoney assists entrepreneurs, founders, and salespeople like you in growing your businesses through a collaborative and science-based sales approach. Her upcoming book, "Buyer First: Grow Your Business with Collaborative Selling," unveils the groundbreaking method for achieving sales success that she employs with her clients daily, drawing insights from the experiences of 2.3 million salespeople.SHOW SUMMARYIn this episode of Selling From The Heart, Larry Levine and Darrell Amy are joined by guest Carole Mahoney, author of "Buyer First: Grow Your Business with Collaborative Selling." They explore the transformative power of collaborative selling in revolutionizing the sales profession. Carole delves into the importance of putting buyers first, actively listening, and building trust through authentic connections. Drawing from her own experiences and research, Carole shares practical insights and strategies for sales professionals to enhance their approach and achieve meaningful results.KEY TAKEAWAYSSales professionals should prioritize understanding and addressing the needs of buyers.Collaborative selling involves active listening, asking open-ended questions, and fostering genuine connections with buyers.Building trust is crucial in sales and requires authenticity, transparency, and a buyer-centric mindset.Sales origin stories influence beliefs and attitudes toward sales, and introspection and reframing can lead to personal and professional growth.Deep inner work not only enhances sales effectiveness but also contributes to personal development and character building.QUOTES"Selling from the heart is about putting your intentions to be other-focused first.""Amazing things start to happen when you stop shining the spotlight on yourself and shine it on the other person.""Trust isn't built on people liking you; it's built on telling the absolute truth."Learn more about Carole Mahoney: LinkedIn: https://www.linkedin.com/in/carolemahoney/Buyer First Book: https://carolemahoney.com/books/buyerfirstbook/Learn more about Darrell and Larry: Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book. SUBSCRIBE to our YOUTUBE CHANNEL! https://www.youtube.com/c/sellingfromtheheartPlease visit WHY INSTITUTE:https://whyinstitute.com/Please go to WORK BETTER NOW:https://www.workbetternow.com/Click for your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/dailyGet your Insiders Group FREE PASS here:https://www.sellingfromtheheart.net/free-pass