How do we create a new category in a crowded market such as personal care? That too for men? Are Indian men finally warming up to the idea of grooming? Is this an India-wide phenomenon or just top metros? And finally, in the mad rush for the unicorn status, have the fundamentals of business changed? In Episode 1 of Speakeasy with Dheeraj Sinha, we converse with Hitesh Dhingra, Co-Founder & MD at The Man Company, India's first 'Men-Only' grooming brand in India. Hitesh has in his past life co-founded a series of start-ups such as Tyro Media, Letsbuy.com, Trulymadly.com, and now The Man Company.   Find Hitesh on Social Media:    LinkedIn | Facebook | Instagram Find Dheeraj Sinha on Social Media: Facebook | Twitter | Instagram | LinkedIn   Check out our website: (https://speakeasywithdheerajsinha.in/)   Follow Speakeasy on Social Media: Facebook | Twitter | Instagram | LinkedIn   Find Leo Burnett on Social Media: Facebook | Twitter | Instagram | LinkedIn