Ashley Etling is the CEO and co-founder of LimeLoop, a smart shipping platform building reusable packaging and sustainable logistics solutions.In our conversation with Ashley we cover the origin story of LimeLoop, and discuss how their product evolved from reusable packaging to a smart platform helping companies make their supply chains sustainable. We dig deep into the issues of minimizing the environmental impacts of global supply chains, and discuss interesting innovation happening in that space.We also discuss the recent political actions for environmental impact like carbon taxes in EU and China’s National Sword policy, and how governments worldwide are dealing with the issues of waste management and climate change. As a repeat founder, mentor and advisor, Ashley shares her approach to building a great team, finding co-founders, key hires and early startup employees. She also speaks on issues like dividing equity between co-founders, and common mistakes made by first-time founders.