Alka-Seltzer Time (aka The Alka-Seltzer Show) was a 15-minute radio series broadcast weekdays on both CBS Radio and the Mutual Broadcasting System. This show should not to be confused with an earlier show called Alka-Seltzer Time that would later be renamed Herb Shriner Time.The show began in 1949. It stared baritone Curt Massey along with Martha Tilton and had the original title The Curt Massey Show (sometimes advertised as The Curt Massey and Martha Tilton Show). The announcer was Ford Pearson. The show sponsor was Alka-Seltzer. The name was changed in 1952 to highlight the sponsor's product.