Aanam C on reinventing content for 10 years, handling internet hate and tips on building your own business

Aanam Chasmawallah, or Aanam C as she’s better known online, is among India’s earliest bloggers. And also the best suited to talk about how she’s adapted to the changing social media landscapes for over 10 years. From penning long-form posts & photos on her blog What When Wear, to adapting to YouTube vlogs and now to short-form video content on Instagram & YouTube, Aanam has successfully reinvented herself time & time again. Her biggest creative pursuit yet - her homegrown award-winning beauty brand Wearified, where Aanam combines both her entrepreneurial and creative sides to create products that her audience and many others love.  In this episode we talk about her early days, her content strategy, handling hate comments and tips on building your own personal brand and cosmetic company  This podcast was filmed in March 2024  You can watch the video version of the podcast at https://www.youtube.com/@chummaconversationspodcast Aanam’s Social pages:  Instagram: https://www.instagram.com/aanamc/?hl=en YouTube: https://www.youtube.com/channel/UCjQUiJX7ZGFMOqK7oJlEwvg You can reach me at: Email: ⁠⁠⁠chummaconversationspod@gmail.com⁠⁠⁠  Instagram: https://www.instagram.com/chummaconversations/ YouTube: https://www.youtube.com/c/satshyatharien Episode editor: https://www.instagram.com/pixis.media/ Opening & closing sting editor: https://www.instagram.com/theprototype25/