Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on! Listen to the podcast to learn about:-01 : 50 - Definition and genesis of ONDC06 : 00 - ONDC will act like the Internet of e-commerce12 : 01 - How will ONDC impact consumers27 : 29 - Future possibilities and evolution of the platform Click here to read the transcriptEnjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!This show is sponsored by CherryPeachPlum Growth Consultancy. CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.