With Federico Vianello, Head of the traditional private label division at Novi Footwear, we discussed the challenges for marketers in communicating sustainability and encouraging a more sustainable consumption, based on the experience of Love Our Planet.Traceability Journey is a project by The ID Factory.Our mission is to raise awareness about the importance of traceability for sustainable value chains. We are doing this by engaging with ESG consultants and sharing best practices from the fashion supply chain. ▶️ Website: https://www.theidfactory.com/