Rashi Narang, Founder, Heads Up for Tails joins Divya on this episode.  Founded in 2008, Heads Up For Tails (HUFT) is a retailer of pet products. The company currently operates 28 stores across Delhi, Bengaluru, Mumbai, Pune, Chennai and Hyderabad, and for its e-commerce business, the company has a client base of over 2,00,000 customers. They hit a 50 crore revenue in 2019 and are working towards a revenue north of 60 crores in 2020.  They discuss:  Q. What is the gap you saw in the market when founding HUFT? Q. HUFT is established on an e-commerce model, has this market exploded during COVID-19, how have sales/revenue been for you, what next for HUFT? Q. You have had consistent growth since establishing HUFT earning revenue north of around 50 cr a year, share some business tips/insights on how this has been possible? Q. Is the pet sector in India a disorganised/organised industry? What do you think is still missing in this industry? What do you think are the few biggest problems India needs to tackle when it comes to household pets? Q. Why do we see less innovation in the pet sector of India? Is it that people aren’t willing to spend on apps/better products for their pet? Is it a very price-conscious market?  Q. HUFT has created an iconic brand for the pet industry of India, do you feel this has been possible as there are fewer players, some tips on creating a brand like this? Q. Looking back, what would you have done differently when establishing HUFT? Your biggest learning as an entrepreneur? Follow the Dialogue Room IG page to become smarter https://www.instagram.com/dialogueroom/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dialogue-room/message