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Episode 20: Laura Patterson - VisionEdge Marketing, Inc.

The Backstory on Marketing

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Episode  ·  52:11  ·  Dec 20, 2022


About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics)Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.)About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric, outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology, designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association. Links:LinkedIn (Laura Patterson): https://www.linkedin.com/in/laurapattersonvem/VisionEdge Marketing: https://linktr.ee/visionedgemarketingLink to White Paper: VisionEdge Marketing and the University of Texas at Dallas (2021-2022): https://visionedgemarketing.com/mpm-benchmark-report-2022-culture-leadership-value-creators/YouTube Link: https://youtu.be/-RDY-WQqkHESign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video:https://www.youtube.com/watch?v=p8TJq-pdFwY

52m 11s  ·  Dec 20, 2022

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