Episode 19: Andrea Pass, Andrea Pass Public Relations

About this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketing, Guy Powell sits down with Andrea Pass, Owner of Andrea Pass Public Relations. As a public relations expert, Andrea Pass speaks on her experience in the PR field. She and Guy discuss the similarities and differences between advertising and PR and how both fields complement and play off of one another. About Andrea Pass: Andrea Pass creates and implements public relations campaigns in a wide range of categories, including consumer products, lifestyle, business to business, education, health, wellness and fitness, and many more. Her company, Andrea Pass Public Relations, has expertise in national, regional, and local media relations outreach. Her strength and relationships, coupled with her knowledge of the ever-growing media base, results in securing top-tier targeted media placements to increase brand awareness, reputation management, and sales for established businesses and growing entrepreneurs alike. She also serves on the Board of Directors at the non-profit United Inventors Association (UIA). She is the Workshop Council Chair for the Performance Driven Marketing Institute (PDMI) and Membership Roundtable Chair of the New Jersey Association of Women Business Owners. She's a member of the National Association of Women Business Owners and has created the webinar series “Resonate to Revenue.” Andrea is also the founder of “Access Success Networking” and is a frequent guest speaker at various events and podcasts. Links:Andrea Pass Public Relations Website: https://www.andreapasspr.com/LinkedIn: https://www.linkedin.com/in/andrea-pass/Facebook: https://www.facebook.com/AndreaPassPublicRelations/Twitter: @NJ_AndreaYouTube Channel: https://www.youtube.com/channel/UC5HpT2RNe_rpzIlliSD4X9A/featuredInstagram: @andrea_pass_prProRelevant LinksSpecial Book Offer:https://marketingmachine.prorelevant.com/Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video: https://youtu.be/_RqXtJC-57k