The EV market presents a paradigm shift in modern mobility. It's something that has never been, "no will it happen", but rather "when will it?". And in recent years, both the narrative and the technology around it has evolved fast to making it a core area focus globally. And India has always been an interesting case, where one sector focused either on purely functional products or base level two wheelers, but that's quickly changing.And to understand this change and the basics of the sector and what's driving it, we have Suhas Rajkumar, the Founder and CEO of Simple Energy.In this episode, Varun speaks to Suhas Rajkumar about the factors that have been his area of focus while building the product they are about to launch. They also discuss how design thinking has driven Suhas, not just in this stint as an entrepreneur, but as a driving force in everything he's done so far in life.Website of Simple Energy: https://www.simpleenergy.in/You can find Suhas Rajkumar on Twitter: https://twitter.com/suhasrajkumar?s=09Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.See omnystudio.com/listener for privacy information.