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How is  biometrics is being used in consumer research and  the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say  eye-tracking, facial expression etc. ?  What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist  with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .  Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website:  www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research  11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking  & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance  25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging  Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica  Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study  https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology  #Biometricsinmarketing #consumerbehaviour #Consumerresearch
43m 48s · Aug 22, 2022
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