In this episode called Behind the Scenes! I dive into the psychology of archetypes. What are archetypes? Why do we resonate with some stories and their characters so easily? Why do we have a strange affinity to some brands? All our repressed emotions are hiding in our shadow self and they secretly influence us. Creativity is one of the top few things that we tend to repress. The language of archetypes is timeless. More brands are embracing these archetypes and are adding more human-like qualities to help resonate more authentically with their audience. Tune in to find out! You can find me on Instagram: @pariha.designstudio