Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals. We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical.  Stay tuned for a conversation about:  1. How the LIVE events industry mitigated the effects of the pandemic (1:04) 2. The future of LIVE entertainment (5:14) 3. Hitting restart by taking a sabbatical (15:00) Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres.