This episode is recorded in partnership with IT Ukraine Association.In 99th episode of Good morning BSS World podcast, my guest is Olha Afanasyeva – the Head of ELEKS Poland. We discuss the current state of IT industry in Ukraine, ELEKS' global presence, target industries, and company culture.We also delve into the role of artificial intelligence in ELEKS' global reach and Europe's potential in generative AI, concluding with sustainability in AI applications.  Key points of the interview:The Ukrainian IT industry continues to thrive with a growing number of skilled IT specialists and significant contribution to the country's GDP, despite economic turbulence and the ongoing war.ELEKS, a company with Ukrainian origins, has expanded globally with 20 offices across the world, providing software development, consulting services, and has a strong focus on AI, sustainability, and supporting women in tech.Generative AI is a hot topic in the tech industry, with significant investments being made to harness its potential, and Europe aims to become a competitive hub for AI innovation alongside other global powers like the US and China.  Useful links:Olha Afanasyeva on Linkedin - https://www.linkedin.com/in/oafanasyeva/ELEKS web page - https://eleks.com/ELEKS on Linkedin - https://www.linkedin.com/company/eleks/IT Ukraine Association - https://itukraine.org.ua/en/home/Digital Tiger: the Power of Ukrainian IT—2023 - https://itukraine.org.ua/en/digital-tiger-the-power-of-ukrainian-it-2023/Securing Canada’s AI advantage - https://www.pm.gc.ca/en/news/news-releases/2024/04/07/securing-canadas-aiDiscuss this episode with AI - https://gmbw.onpodcastai.com/episodes/p2KzPlfmUgw/chat    ****************************My name is Wiktor Doktór and on daily basis I run Pro Progressio Club https://klub.proprogressio.pl - it's a community of many private companies and public sector organizations that care about the development of business relations in the B2B model. In the Good Morning BSS World podcast, apart from solo episodes, I share interviews with experts and specialists from global BPO/GBS industry.If you want to learn more about me, please visit my social media channels:YouTube - https://www.youtube.com/c/wiktordoktorHere is also link to the English podcasts Playlist - https://bit.ly/GoodMorningBSSWorldPodcastYTLinkedIn - https://www.linkedin.com/in/wiktordoktorYou can also write to me. My email address is - wiktor.doktor (@) proprogressio.pl  ****************************This Podcast is supported by Patrons:Marzena Sawicka https://www.linkedin.com/in/marzena-sawicka-a9644a23/Przemysław Sławiński https://www.linkedin.com/in/przemys%C5%82aw-s%C5%82awi%C5%84ski-155a4426/Damian Ruciński https://www.linkedin.com/in/damian-ruci%C5%84ski/Szymon Kryczka https://www.linkedin.com/in/szymonkryczka/Grzegorz Ludwin https://www.linkedin.com/in/gludwin/Adam Furmańczuk https://www.linkedin.com/in/adam-agilino/  If you like my podcasts you can join Patrons of Good Morning BSS World as well. Here are two links to do so:Patronite - https://patronite.pl/wiktordoktor  Patreon - https://www.patreon.com/wiktordoktor Or if you liked this episode and would like to buy me virtual coffee, you can use this link https://www.buymeacoffee.com/wiktordoktor - by doing so you support the growth and distribution of this podcast.Become a supporter of this podcast: https://www.spreaker.com/podcast/good-morning-bss-world--4131868/support.