54 - Are You Making This Big Negotiation Mistake? with Simon Horton

Most people treat negotiation like a battle—one winner, one loser. But according to world-renowned negotiation expert Simon Horton, that’s the biggest mistake you can make.In this powerful episode of the Digital Rapport Podcast®, Simon breaks down why the arm-wrestle mindset fails and reveals a smarter, more human-centered approach using his IVB³ framework. We also dive into how artificial intelligence is already being used to resolve global conflicts, improve communication, and design a future where resolution replaces friction—by design.Whether you’re negotiating a salary, resolving conflict with a partner, or navigating big business deals, this conversation will completely shift how you think about influence, rapport, and outcomes.- The End of Conflict book → theendofconflict.ai- Jatinder Palaha https://www.jatinderpalaha.com- Digital Rapport® podcast - https://digital-rapport.com/