52: #52 Mike Shaw, Roku

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku. They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including:  - Drivers of consolidation within the TV OS market - The rise of TV commerce  - Roku's partnerships, including its relationship with Amazon - The SME opportunity in CTV - Roku's FAST offering in the UK - The scope for creator content on TV