A former Apple marketing exec is telling all of the company's secrets. He even went so far as to write an 8-page e-book that puts into words what we’ve all seen in action: how great marketing builds Apple into a well oiled sales machine. You might think there’s nothing a video business can learn from a large software company with pockets and resources as deep as Apple’s; well, think again. Download his book and watch how they can be applied through the eyes of a videographer. (more…)