49: #49 Matt Sattel, OpenX

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP). Sattel discusses:- The benefits and drawbacks of in-housing- OpenX's positioning in the market between buyers and sellers- The practice of reselling in CTV- Whether honesty pays in the industry- The debate around curation- Are industry KPIs fit for purpose?