48: #48 Justin Sampson, Barb

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising. Sampson discusses: - How Barb operates, including how measurement panels are created - The evolution of panel-based measurement - Solving the problem of zero-rated spots - What is ‘fit for TV’ in an age of high-quality user-generated content - Barb’s relationship with Origin, a measurement product created by ISBA - The challenges of companies "marking their own homework" when it comes to measurement